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The affect heuristic and public support for three types of wood smoke mitigation policies

机译：启发式和公众对三种减轻木烟政策的支持

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摘要

This study applied the affect heuristic model to investigate key psychological factors (affective associations, perceived benefits, and costs of wood heating) contributing to public support for three distinct types of wood smoke mitigation policies: education, incentives, and regulation. The sample comprised 265 residents of Armidale, an Australian regional community adversely affected by winter wood smoke pollution. Our results indicate that residents with stronger positive affective associations with wood heating expressed less support for wood smoke mitigation policies involving regulation. This relationship was fully mediated by expected benefits and costs associated with wood heating. Affective associations were unrelated to public support for policies involving education and incentives, which were broadly endorsed by all segments of the community, and were more strongly associated with rational considerations. Latent profile analysis revealed no evidence to support the proposition that some community members experience internal “heart versus head” conflicts in which their positive affective associations with wood heating would be at odds with their risk judgments about the dangers of wood smoke pollution. Affective associations and cost/benefit judgments were very consistent with each other.
机译：这项研究应用了影响启发式模型来调查关键心理因素（情感关联，感知的收益和木材取暖的成本），这些因素有助于公众支持三种不同类型的木材烟气减排政策：教育，激励措施和法规。样本包括265名Armidale居民，该地区是澳大利亚地区社区，受到冬季木烟污染的不利影响。我们的结果表明，与木材取暖有着更强的积极情感联系的居民对涉及法规的木材烟气减排政策的支持较少。这种关系完全由与木材加热相关的预期收益和成本来调节。情感协会与公众对涉及教育和奖励政策的支持无关，这些政策得到了社会各阶层的广泛认可，并且与理性考虑更加紧密地联系在一起。潜在特征分析显示，没有证据支持某些社区成员经历内部“心与脑”冲突的主张，在这种冲突中，他们与木材取暖的积极情感联系可能与他们对木材烟雾污染危险的风险判断相矛盾。情感关联和成本/收益判断彼此非常一致。

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