Hainan Airlines par ent HNA Group is planning to launch Heilongjiang Airlines in conjunction with the Heilongjiang provincial government. The new subsidiary will further explore the market potential in Northeastern China. No details about ownership ratio have been released, but it is widely speculated that HNA would be the controlling stakeholder. The owners have not decided whether to launch this new venture as a regional carrier, a trunk carrier or a business aviation company. The new entity is expected to face fierce competition from China Southern Airlines, which has a strong presence with its Shenyang-based branch company in Northeastern China.
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