The complex and ever-changing web of relationships in the global airline industry can often resemble a daytime soap opera. This has been particularly true in the Australasian market recently, as breakups and new partnerships have produced some dramatic shifts in the competitive environment. Partners Air New Zealand and Virgin Australia have announced they will be going their separate ways in October, ending a sometimes turbulent marriage of convenience. As this relationship ends, Virgin Australia is developing ties to a new overseas ally that will boost its access to the crucial Chinese market. Meanwhile, Qantas and Emirates Airline-initially the proverbial odd couple-are seeing their partnership evolve as it matures.
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