TRADING UP

CHEN CHUANREN

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TRADING UP

机译：换购

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Philippine LCC Cebu Pacific experienced a weak 2018 as it battled higher fuel prices and a weakened peso. The airline saw its third-quarter earnings drop from PHP42 million ($824.6 million) in 2017 to a loss of PHP518.4 million in 2018. Cebu also lost some domestic market share, ending at a low of 52% as LCC competition increased. This year, however, is looking brighter, and Cebu president and CEO Lance Gokongwei is focused on making the most of opportunities to grow as a company and expand market share.

机译：菲律宾LCC宿雾太平洋航空公司在与燃油价格上涨和比索走弱的斗争中经历了2018年的疲软。该航空公司的第三季度收益从2017年的4,200万菲律宾比索（8.246亿美元）下降至2018年的亏损5.184亿比索。宿雾也失去了一些国内市场份额，由于LCC竞争加剧，收盘跌至52％的低点。然而，今年前景一片光明，宿务总裁兼首席执行官兰斯·戈孔威（Lance Gokongwei）致力于充分利用机遇，发展公司并扩大市场份额。

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《Air Transport World》 |2019年第3期|30-31|共2页
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