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首页> 外文期刊>American journal of applied sciences >IS IT EASY TO GO GREEN? CONSUMER PERCEPTION AND GREEN CONCEPT
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IS IT EASY TO GO GREEN? CONSUMER PERCEPTION AND GREEN CONCEPT

机译：容易绿色吗？消费者的观念和绿色概念

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摘要

A series of health consciousness, environmental and animal welfare issues have brought about awareness among consumers to become conscious of their consumption behaviour. Consumers have begun to search for green products were produced under environmentally friendly conditions and considered green by nature. However, this is only the beginning of the development of the green concept in Malaysia. Thus the objective of this study is to determine the relationship between the socio demographic variables towards the consumers' perception towards the green concept. Structured questionnaire was design as an instrument to gather information on green consumer perception and 1360 submitted their responses to the questionnaire. Descriptive analysis, Chi-square and binary logistic model were used to accomplish the objectives of this study. The result shows that selected socio-demographic variables such as education level, income, age and marital status significantly influence the consumers' perception towards the green concept. The results also indicate that consumers' opinion about going green is the best way to save the environment and make green products and green practices available in Malaysia. Consumers should be aware of and understand the importance of green products and how the information related to the green concept can affect their future purchases. Therefore, government or other institutions can carry out an effective product awareness program in exhibitions, trade shows, campaigns and seminars to introduce the green concept to the markets. Food producers, processors and manufacturers should have enough knowledge and information about how to produce or process green products by following Malaysian rules and regulations as well as the international norms.
机译：一系列的健康意识，环境和动物福利问题使消费者意识到了他们的消费行为。消费者已经开始寻找在环保条件下生产的绿色产品，这些产品本质上被认为是绿色的。但是，这仅仅是马来西亚绿色概念发展的开始。因此，本研究的目的是确定社会人口变量与消费者对绿色概念的感知之间的关系。设计结构化问卷作为收集绿色消费者认知信息的工具，1360年提交了对问卷的答复。描述性分析，卡方和二元逻辑模型用于完成本研究的目标。结果表明，选定的社会人口统计学变量（例如教育水平，收入，年龄和婚姻状况）显着影响消费者对绿色概念的认知。研究结果还表明，消费者对绿色环保的看法是节约环境，在马来西亚提供绿色产品和绿色实践的最佳途径。消费者应了解并了解绿色产品的重要性，以及与绿色概念有关的信息如何影响其未来的购买。因此，政府或其他机构可以在展览会，贸易展览，活动和研讨会中执行有效的产品意识计划，以将绿色概念引入市场。食品生产商，加工商和制造商应遵循马来西亚的法规和国际准则，有足够的知识和信息，以了解如何生产或加工绿色产品。

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  • 来源
    《American journal of applied sciences》 |2013年第8期|793-800|共8页
  • 作者

    Golnaz Rezai; Phuah Kit Teng; Zainalabidin Mohamed; Mad Nasir Shamsudin;

  • 作者单位

    Department of Agribusiness and Information Systems, Faculty of Agriculture, University Putra Malaysia, 43400 UPM Serdang, Selangor, Malaysia;

    Department of Agribusiness and Information Systems, Faculty of Agriculture, University Putra Malaysia, 43400 UPM Serdang, Selangor, Malaysia;

    Department of Agribusiness and Information Systems, Faculty of Agriculture, University Putra Malaysia, 43400 UPM Serdang, Selangor, Malaysia;

    Department of Agribusiness and Information Systems, Faculty of Agriculture, University Putra Malaysia, 43400 UPM Serdang, Selangor, Malaysia;

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  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

    Environmental; Going Green; Green Concept; Health; Socio-Demographic;

    机译：环境;走向绿色;绿色理念;健康;社会人口统计;

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