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Coca-Cola Launches Hard Seltzer In Latin America

机译:可口可乐在拉丁美洲推出硬塞尔特策

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1.Carbonated drinks spending risks coming under pressure in Latin America, with thelikelihood of greater government intervention in an attempt to curb the consumption ofexcess sugar to fight the growing obesity epidemic.2.Greater awareness in regards to health will also be a downside risk to soft drink majors,as consumers seek to decrease their consumption of sugary drinks.3.We note that Coca-Cola is diversifying into the alcoholic drinks sector with the launchof the hard seltzer Topo Chico, which launched in selected cities in Mexico and Brazil inSeptember 2020 and continues to expand its presence across several Latin Americanmarkets.4.The launch of the hard seltzer presents opportunities over the medium-to-long-term,with alcohol spending set to increase as consumers seek out more premium products.
机译:1.碳水饮料支出在拉丁美洲压力下的风险,与之更高的政府干预的可能性,试图遏制消费多余的糖,以战斗不断增长的肥胖流行病。2.对健康的认识也将是软饮料专业的下行风险,由于消费者试图降低他们的含糖饮料的消费。3.我们注意到可口可乐随着发射而在酒精饮料部门融入酒精饮料在墨西哥和巴西选定的城市推出的硬塞尔特策Topo Chico2020年9月并继续扩大其在几个拉丁美洲的存在市场。4.硬塞尔特策的推出呈现出在中长期的机会,随着消费者寻求更多优质产品,酒精支出将增加。

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