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Getting Sales, Materials Operations Staff on the Same Page

机译：在同一页面上获得销售和物料运营人员

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摘要

Materials and operations professionals have learned to work cooperatively with design engineers, quality engineers, systems people, manufacturing personnel, and accountants. Now they must work closely with another group—sales and marketing organizations. The relationship between materials/operations and sales/ marketing professionals has become more critical as new tools, such as sales force automation (SFA) and customer relationship management (CRM), are introduced. Designed to integrate with the new generation of ERP packages, these tools feed data warehouse and business intelligence tools. When these tools are integrated correctly, the organization has new ammunition to win and keep customers. And materials and operations groups obtain better information on customer needs, enabling improved planning in both product design and production.
机译：材料和运营专业人员已经学会了与设计工程师，质量工程师，系统人员，制造人员和会计合作的工作。现在，他们必须与另一个小组-销售和营销组织紧密合作。随着新工具（例如销售人员自动化（SFA）和客户关系管理（CRM））的引入，物料/运营与销售/市场营销专业人员之间的关系变得越来越重要。这些工具旨在与新一代的ERP软件包集成，可用于数据仓库和商业智能工具。当这些工具正确集成时，组织将拥有新的弹药来赢得并留住客户。物料和运营部门可以获取有关客户需求的更好信息，从而改善产品设计和生产中的计划。

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