"Will social media produce a measurable ROI for my business?" [Shake Shake Shake] "BETTER NOT TELL YOU NOW.""Will social media take an increasingly large role in my business, requiring increasing financial and other resources to be committed to it?" [Shake Shake Shake] "REPLY HAZY, TRY AGAIN."Jerry Storch, chairman and CEO of Toys "R" Us, shared a joke during his opening keynote presentation, "Episode Ⅲ: The Stores Strike Back,"at the Shop.org Annual Summit held last month in Denver, Colo. This joke, he told the audience, you may remember from the '90s:Why is the Internet like teenage sex? 1) We think everyone is doing it.2) Some who aren't doing it claim (and perhaps may even think) they are. 3) Those who are doing it aren't doing it well.
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