Executive insight:An Interview with Diane Neaven, Director of Product Management, Enterprise, Epicor Retail

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Executive insight:An Interview with Diane Neaven, Director of Product Management, Enterprise, Epicor Retail

机译：高管见解：专访Epicor Retail企业产品管理总监Diane Neaven

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Q: So what is consumer-centric merchandising really all about? DIANE NEAVEN: Well the term has become a bit of a cliche, really — almost a misnomer, because merchandising is naturally consumer-centric. Buyers, planners and merchandise managers at apparel companies are always thinking about the customer. That's retailing and it has always been like that. But the focus on truly understanding and marketing and merchandising to customers is far more intense today than it was in the past. Retailers and apparel brands must be much more localized, detailed and specific with their merchandising now; they must factor in consumer preferences, trends and demographics to truly determine how best to reach their consumers.

机译：问：那么以消费者为中心的商品到底是什么呢？ DIANE NEAVEN：这个词确实有点陈词滥调，实际上-几乎是用词不当，因为商品销售自然是以消费者为中心的。服装公司的买家，计划人员和商品经理始终在考虑客户。那是零售业，而且一直都是这样。但是，如今，与以往相比，现在更加着重于对客户的真正了解，营销和商品销售。现在，零售商和服装品牌的商品必须更加本地化，详细和具体；他们必须考虑消费者的偏好，趋势和人口统计，才能真正确定如何最好地覆盖他们的消费者。

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《Apparel》 |2011年第1期|p.7-8|共2页
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Executive insight:An Interview with Diane Neaven, Director of Product Management, Enterprise, Epicor Retail

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