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FACTORS AFFECTING CONSUMERS’ BELIEFS ABOUT AQUACULTURE

机译：影响消费者对水产养殖的信念的因素

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摘要

Beliefs about food harvesting methods have increased their importance in consumer's purchase decisions since the beginning of the new century. This article tests different factors that may affect consumers’ beliefs and attitudes towards aquaculture as a method for food production. Individual's demographic characteristics, place of purchase and generic advertising credibility, are the factors whose effects were tested using two independent samples in consecutive years. A factor index from a set of scales recording different beliefs about aquaculture and its products is used as the dependent variable in two linear models testing for significant relations in both years. Educational level, retail format and advertising credibility appear to be the major factors affecting the scores of the beliefs’ index in all samples.
机译：自新世纪初以来，有关粮食收获方法的信念在消费者的购买决定中就变得越来越重要。本文测试了可能影响消费者对水产养殖作为食品生产方法的信念和态度的不同因素。个人的人口统计学特征，购买地和通用广告信誉是连续两年使用两个独立样本测试其影响的因素。一组记录了关于水产养殖及其产品的不同信念的量表的因子指数在两个线性模型中用作因变量，用于两年的显着关系测试。教育水平，零售形式和广告信誉似乎是影响所有样本中信念指数得分的主要因素。

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