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Tsingtao’s Overseas Diversification To Provide Fruitful Rewards

机译:青岛的海外多元化将提供丰硕的回报

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摘要

Chinese brewer Tsingtao Brewery has expansionary ambitions nbeyond China. The company has reportedly inked a deal with marine ntransport and port operator Namyong Group to build a brewery in nThailand’s Samut Sakhon province, which will require a capital in-nvestment of around THB5bn (US$162.4mn). This marks Tsingtao’s nfirst foray into an overseas market, and it is expected to take a 45% nstake in the joint venture with Namyong. The brewery is expected nto be ready for production in 2013. Although the Chinese beer nsector still represents an enticing long-term prospect, we believe it nwould be beneficial for Tsingtao to secure early footholds in other nunderdeveloped high-growth beer markets as competition heats up nquickly in its domestic market.
机译:中国啤酒制造商青岛啤酒在中国以外具有扩张野心。据报道,该公司已与海运ntransport和港口运营商Namyong Group达成协议,在nThailand的Samut Sakhon省建设一家啤酒厂,这将需要约50亿泰铢(1.624亿美元)的资本投资。这标志着青岛啤酒首次进军海外市场,与南永合资的合资公司预计将占45%。预计该啤酒厂将于2013年投入生产。尽管中国啤酒行业仍具有诱人的长期前景,但我们认为,随着竞争的加剧,青岛啤酒在其他欠发达,高增长的啤酒市场中立足将是有益的。迅速在其国内市场。

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