Four Questions Every Bank CEO Should Ask Marketing

KATE YOUNG

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Four Questions Every Bank CEO Should Ask Marketing

机译：每位银行首席执行官都应问营销四个问题

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Is the marketing department at your bank a strategic partner, involved with long term planning and executive decision-making? If not, the C suite may be missing a vital opportunity. A first-rate marketing team is a wellspring of the kind of insights you need to make good decisions. It's the department that should be able to tell you about your most profitable customers, the breakeven balance for each of your products, the impacts of product re-pricing and customer acquisition, retention and attrition levels-not to mention intel on what your competitors are up to.

机译：您银行的营销部门是否是参与长期计划和执行决策的战略合作伙伴？如果不是这样，C套件可能会错过一个至关重要的机会。一流的营销团队是您做出明智决策所需的各种见解的源泉。该部门应该能够告诉您最赚钱的客户，每种产品的收支平衡，产品重新定价和客户获取，保留率和损耗水平的影响，更不用说英特尔对竞争对手的影响取决于。

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《ABA banking journal》 |2018年第5期|38-39|共2页
作者
KATE YOUNG;
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Four Questions Every Bank CEO Should Ask Marketing

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