Providing a Frictioniess Banking Experience: What Banks Can Learn from Apple

JOE SALESKY

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Providing a Frictioniess Banking Experience: What Banks Can Learn from Apple

机译：提供无摩擦的银行体验：银行可以从Apple中学到什么

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As the pace of change in the financial services industry continues to escalate, banks are faced with the dilemma of staying relevant while continuing to grow profitability in an increasingly competitive marketplace. Hindered by "stove-piped" legacy systems that fail to provide bankers with a unified ability to view and do more to meet their customers' wants and needs, institutions are due for improvements if they intend to retain their customers. Something's gotta give when it comes to how banks engage and expand product relationships with their customers in a more unified manner across both digital and assisted channels.

机译：随着金融服务行业变革步伐的不断升级，银行面临着在保持竞争优势的同时，在竞争日益激烈的市场中继续提高盈利能力的困境。受“火炉式”遗留系统的阻碍，这些遗留系统无法为银行家提供统一的查看和执行更多功能来满足客户需求和需求的能力，如果机构打算保留客户，则应该进行改进。在银行如何通过数字渠道和辅助渠道以更统一的方式与客户互动和扩展产品关系时，必须要有所作为。

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《ABA banking journal》 |2017年第1期|38-38|共1页
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JOE SALESKY;
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Providing a Frictioniess Banking Experience: What Banks Can Learn from Apple

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