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Looking Ahead

机译:展望未来

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Consumers are most interested in using mobile apps to check account balances, transfer money between accounts, pay bills, receive account alerts and locate ATMs, according to RateWatch. But here are three other functions and features the experts say are coming in the next wave of mobile. 1. Touch ID and biometrics for authentication. "Is it your heartbeat? Is it your retina? What is it that's going to be useful in the market that is going to be comfortable for that customer?" Kasper says. 2. Person-to-person transfers. "I think that's obviously been really important," Morgan says. 3. Mobile-optimized loan and credit card applications. BBVA, for example, lets users apply for an NBA American Express card entirely from their phones. "That's a beautiful product," Carriles said. "You can complete the whole process without ever putting your phone down."
机译:根据RateWatch,消费者最喜欢使用移动应用程序检查帐户余额,在帐户之间转账,支付账单,接收帐户警报以及查找ATM。但是专家们说,这是下一波移动技术的另外三个功能。 1.触摸ID和生物特征进行身份验证。 “这是您的心跳吗?是您的视网膜吗?在令该客户满意的市场上有用的东西是什么?”卡巴斯尔说。 2.人与人之间的转移。摩根说:“我认为这显然很重要。” 3.针对移动设备优化的贷款和信用卡应用程序。例如,BBVA允许用户完全通过手机申请NBA美国运通卡。卡里莱斯说:“这是一个美丽的产品。” “您无需放下电话就可以完成整个过程。”

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  • 来源
    《ABA Banking Journal》 |2015年第2期|43-43|共1页
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