A motive is defined as something that causes a person to act in a certain way. Determining just what is that "something" is at the heart of any bank's incentive plan. According to Kathy Smith, president of Bank Compensation Consulting, the most common motives behind incentive programs can be viewed as the four Rs: Rewarding, Recruiting, Retaining, and Retirement. Aside from these drivers, a bank must also have a culture that encourages the achievement of goals.
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