Nearly 40% of banks used social media, such as Facebook or Twitter, for marketing purposes, up from 30% last year, according to a new ABA survey.rnBanks are finding that using social networking can be an effective means for communicating directly to consumers. Of the surveyed banks using social media outlets, Facebook is the most popular choice, being used by 76%.rnThe 2010 ABA Bank Marketing Survey Report details the marketing practices and strategies of 128 banks nationwide. The respondents were primarily commercial or savings institutions (87%) followed by savings and loan associations (13%). All surveyed banks held assets of $20 billion or under.
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