Since the Dodd-Frank Act passed banks have been preoccupied with immediate impacts, such as debit interchange. But the law presents an additional challenge: communicating about the multitude of impacts with the bank's various publics— especially shareholders. Dodd-Frank will drive an increased level of disclosure for public banks, warned Andy Mus, senior vice-president and partner at Marsh Communications, LLC, during ABA's recent Community Bank Investor Conference. This new atmosphere will draw greater scrutiny by shareholders, activists, media, and other, potentially adversarial, groups. Ultimately, said Mus, "banks will be left on their own to tell their own story. Nobody is going to do it for you." The perceptions of stakeholders regarding Dodd-Frank will hinge on how well banks do that job.
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