A series of high-profile corporate crises-the BP oil spill, Toyota's sudden-acceleration problem, among others-has brought reputational crisis management to the fore. Are there preparations a bank can make ahead of a crisis? Definitely.rnNo one can know if and when a crisis will hit, but it is still beneficial to develop a general plan. "What's important is that you have an overall crisis communications plan," says Robert Brough, executive vice-president of Marketing and Communications for Zions Bank, Salt Lake City. "The reality, almost regardless of the crisis, is that the principles that you apply in terms of communication in the midst of that crisis will be the same."
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