Does a bank's brand matter?

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Does a bank's brand matter?

机译：银行的品牌重要吗？

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ABABJ: Why should a bank care about its brand? Kathleen Rumfola: A brand isn't just a tagline and logo. It's what your customers think you are; what they experience at your bank. A bank should care about how customers interact with their employees, how they use their products, how they see and experience the bank.

机译：ABABJ：银行为什么要在意品牌？凯瑟琳·兰芙拉（Kathleen Rumfola）：品牌不仅仅是标语和徽标。这就是您的客户认为您是的。他们在您的银行所经历的。银行应关注客户如何与员工互动，他们如何使用他们的产品，如何看待和体验银行。

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《ABA Banking Journal》 |2010年第12期|p.48|共1页
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Does a bank's brand matter?

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