• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文会议>Padang International Conference on Education, Economics, Business and Accounting >The Influence of Brand Image and Perceived Quality on Brand Loyalty with Brand Trust as Mediator in PT Bank Syariah Mandiri
【24h】

The Influence of Brand Image and Perceived Quality on Brand Loyalty with Brand Trust as Mediator in PT Bank Syariah Mandiri

机译：品牌形象和鉴定质量对品牌忠诚度品牌信任作为PT银行Syariah Mandiri的Mediator

获取原文
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

This study aims to analyze the influence of brand image and perceived quality on brand loyalty with brand trust as a mediating variable on the PT Bank Syariah Mandiri micro unit in the West Sumatra region. Respondents in this study were customers who were still actively financing the micro units of PT Bank Syariah Mandiri in Padang Cluster with a total sample of 308 respondents. The data analysis technique used to discuss the problems in this study is Structural Equation Model (SEM). Research results prove that: (1). Brand Image and Brand trust have a significant and positive effect on Brand Loyalty; (2). Perceived Quality has no significant effect on Brand Loyalty; (3). Brand Image and Perceived Quality have a significant and positive effect on Brand Trust; (4). Brand trust is mediating the influence of Brand Image on Brand Loyalty; (5). Brand trust is mediating the influence of perceived quality on brand loyalty.
机译：本研究旨在分析品牌形象和在西苏门答腊地区PT银行Syariah Mandiri微型单元上的品牌忠诚度对品牌忠诚度的影响。本研究中的受访者是仍然积极在Padang集群中积极融资PT Bank Syariah Mandiri的微单位，其中包含308名受访者的总样本。用于讨论本研究问题的数据分析技术是结构方程模型（SEM）。研究结果证明：（1）。品牌形象和品牌信任对品牌忠诚度有重大而积极的影响; （2）。感知质量对品牌忠诚度没有显着影响; （3）。品牌形象和感知质量对品牌信任具有重要和积极影响; （4）。品牌信托正在调解品牌形象对品牌忠诚度的影响; （5）。品牌信托正在调解对品牌忠诚度的感知质量的影响。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号