As the "wow" bank strictly oriented to delivering a better retail experience, Cherry Hill, N.J.-based Commerce Bank knows that "effortlessly" deft service (because the good ones make it look easy) both adds and extracts value. Recognition of this is one reason why the $29 billion assets bank performs 100,000 mystery shops per annum and strives for excellence in service daily, according to president and CEO Vernon Hill. Running it down like a storyteller spinning a familiar yarn, Hill explains that creating an outstanding experience in the branch and elsewhere is the reason why Commerce Bank is in business.
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