Kuala Lumpur―In its effort to establish itself as a major transportation hub, Malaysia's largest airport has tried everything from waiving airline fees to an attempt to link up with a major European airport. Now it hopes to raise its profile with travelers and airlines with an image makeover. Two weeks ago, Kuala Lumpur International Airport said it is embarking on a $2.6 million marketing campaign. "I'll be the first to admit we've got an image problem that we need to counter, and improve," said Rosman Abdullah, executive director of finance for Malaysia Airports Holdings Bhd., which operates the airport. In the past few years, key airlines, including Qantas, British Airways and All Nippon Airways, have cut Malaysia from their destination roster. A spokesman for ANA, which canceled flights last year, said there simply wasn't enough demand out of Kuala Lumpur. Instead, the airline is beefing up its flights to China and Singapore.
展开▼
