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首页> 外文期刊>Aslib Proceedings >What drives users' participation in online social Q&A communities? An empirical study based on social cognitive theory
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What drives users' participation in online social Q&A communities? An empirical study based on social cognitive theory

机译：是什么促使用户参与在线社交问答社区？基于社会认知理论的实证研究

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Purpose The purpose of this paper is to examine some drivers of users' participation in online social question-and-answer (Q&A) communities based on social cognitive theory and then identify the underlying mechanism of this process. Design/methodology/approach This study developed a research model to test the proposed hypotheses, and an online survey was employed to collected data. Totally, 313 valid responses were collected, and partial least squares structural equation modeling was adopted to analyze these data. Findings This study empirically finds that the outcome expectations (personal outcome expectations and knowledge self-management outcome expectations) are positively related to participation in online social Q&A communities. At the same time, users' self-efficacy positively influences their participation behaviors. It can not only directly motivate users' participation, but also indirectly promote participation behaviors through the two dimensions of outcome expectations. Besides, perceived expertise and perceived similarity are two positive and significant environmental elements affecting users' participation. Originality/value This study extends the understanding about how participation behaviors will be motivated in the context of online social Q&A communities. Drawing on the social cognitive theory, constructs were established based on the features of these communities. Meanwhile, some mediating effects in the motivating process were also discussed.
机译：目的本文的目的是基于社会认知理论研究用户参与在线社会问答（Q＆A）社区的一些驱动因素，然后确定该过程的潜在机制。设计/方法/方法这项研究开发了一个研究模型来检验所提出的假设，并使用在线调查来收集数据。总共收集了313个有效响应，并采用偏最小二乘结构方程模型对这些数据进行了分析。结果本研究根据经验发现，结果期望值（个人结果期望值和知识自我管理结果期望值）与参与在线社交问答社区正相关。同时，用户的自我效能感积极地影响了他们的参与行为。它不仅可以直接激发用户的参与，而且可以通过结果期望的两个维度间接地促进参与行为。此外，感知的专业知识和感知的相似性是影响用户参与的两个积极而重要的环境因素。原创性/价值这项研究扩展了有关在线社交问答社区背景下如何激发参与行为的理解。借鉴社会认知理论，根据这些社区的特征建立了结构。同时，还讨论了激励过程中的一些中介作用。

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