Consumer household role structures and other influencing factors on wine-buying and consumption

Johan Bruwer; Elton Li; Sue Bastian; Karin Alant

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Consumer household role structures and other influencing factors on wine-buying and consumption

机译：消费者家庭角色结构及其他影响葡萄酒购买和消费的因素

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The premise for the wine industry is that in order to be marketing-orientated, the industry will have to adopt a whole-of-wine value chain approach to its wine business. Essentially this involves determining by means of professionally executed consumer research exactly what it is that the consumers actually want to buy and feeding this information back down the wine value chain to the provider.

机译：葡萄酒行业的前提是，为了以市场为导向，该行业必须在其葡萄酒业务中采用全葡萄酒价值链方法。从本质上讲，这涉及通过专业的消费者研究确定确切的消费者真正想要购买的东西，并将此信息反馈到葡萄酒价值链中回馈给提供者。

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来源
《Australian and New Zealand Wine Industry Journal》 |2005年第4期|p.37-3840-42|共5页
作者
Johan Bruwer; Elton Li; Sue Bastian; Karin Alant;
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作者单位

School of Agriculture and Wine, The University of Adelaide, Australia;

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正文语种 eng
中图分类轻工业、手工业;
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Consumer household role structures and other influencing factors on wine-buying and consumption

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