Visitors to this year's Ipex show will see no less than half a dozen digital printing solutions aimed directly at narrow web and particularly labels. It is a major development for the label industry, and comes at an opportune moment as run lengths continually decrease, not due to shortening runs per se although they play a part, but people are buying just as much tomato sauce, but as marketeers look to maximise the opportunities labels provide for direct targeting of different demographics, regions, promotions and the like.
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