The Quality Improvement

MARY ANNE SHREVE

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The Quality Improvement

机译：品质提升

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If quality is job one, as as ford motor once proclaimed, then reputation is certainly Job Two. There's no doubt that vehicles have greatl improved industry-wide, with fewer initial glitches and better long-term reliability, but the time lag between improvement and public perception has hurt some automakers. "The quality is definitely there, but the public doesn't know about it yet," says Jim Giddings, general manager, Lustine Toyota/Dodge/Scion, Woodbridge, Va., of the domestics. "I don't think the majority of people pay attention to [quality ratings], and mat hurts manufacturers like Chrysler."

机译：如果质量是第一要务，就像福特汽车曾经宣称的那样，那么声誉当然就是第二要务。毫无疑问，汽车在整个行业得到了极大的改进，初期故障更少，长期可靠性更高，但是改进与公众认知之间的时间差已经伤害了一些汽车制造商。弗吉尼亚州伍德布里奇市的Lustine Toyota / Dodge / Scion总经理吉姆•吉丁斯（Jim Giddings）说：“质量肯定在那里，但公众还不知道。” “我认为大多数人都不会关注[质量等级]，而且垫子会损害克莱斯勒这样的制造商。”

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《AutoExec》 |2004年第8期|p.26-2831|共4页
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MARY ANNE SHREVE;
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The Quality Improvement

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