WELCOME TO THE CONTENT HOUSE: KURT VONNEGUT ONCE WROTE FOR GE

Max Willens

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WELCOME TO THE CONTENT HOUSE: KURT VONNEGUT ONCE WROTE FOR GE

机译：欢迎来到内容屋：KURT VONNEGUT一次为GE撰写

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Over the years, the world of copywriting has hosted many great men of letters. Salman Rushdie and Don DeLillo both worked for Ogilvy & Mather; F. Scott Fitzgerald wrote streetcar sign slogans for a small firm in New York; Helen Gurley Brown wrote copy for makeup brands like Max Factor. But content marketing has its own literary giants, too, and none is bigger than Kurt Vonnegut, the author of "Slaughterhouse Five" and many other thoughtful, ironic works that look at the world in surprising ways.

机译：多年来，文案写作领域接待了许多伟人。 Salman Rushdie和Don DeLillo都曾在奥美公司工作。 F.斯科特·菲茨杰拉德（F. Scott Fitzgerald）为纽约的一家小公司写了有轨电车的标语。海伦·古利·布朗（Helen Gurley Brown）为Max Factor等化妆品品牌撰写了文章。但是内容营销也有自己的文学巨人，没有哪个比《屠杀屋五》的作者库尔特·冯内古特和其他许多以令人惊讶的方式审视世界的富有思想的讽刺作品更大。

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《B to B》 |2014年第21期|55-55|共1页
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Max Willens;
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WELCOME TO THE CONTENT HOUSE: KURT VONNEGUT ONCE WROTE FOR GE

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