...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Benchmarking >Marketing productivity and profitability of Indonesian public listed manufacturing firms An application of data envelopment analysis (DEA)
【24h】

Marketing productivity and profitability of Indonesian public listed manufacturing firms An application of data envelopment analysis (DEA)

机译：印度尼西亚上市公司的市场营销生产率和盈利能力数据包络分析（DEA）的应用

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Purpose - This research tries to fill a gap in research and to suggest a rigorous quantitative approach to benchmarking marketing productivity. Data envelopment analysis (DEA) is useful in identifying the best-performing units to be benchmarked against as well as in providing actionable measures for improvement of a company's marketing performance.rnDesign/methodology/approach - This study applied the DEA approach to aid traditional benchmarking activities and to provide guidance to managers, and to evaluate the productivity and efficiency of manufacturing firms listed at the Indonesian Stock Exchange as a result of their marketing activities. The time period observed is 2001-2007. The total number of manufacturing firms observed is 94.rnFindings - The evidence shows that on average, this industry experienced total productivity decline by over the observation periods, mainly due to deterioration of managerial efficiency. Originality/value - The paper compares public listed manufacturing firms in Indonesia.
机译：目的-这项研究试图填补研究空白​​，并提出一种严格的定量方法来衡量营销生产率。数据包络分析（DEA）可用于确定要进行基准测试的最佳性能单位，并提供可采取的措施来改善公司的营销绩效。rn设计/方法/方法-这项研究采用DEA方法来帮助进行传统基准测试活动，并为管理人员提供指导，并评估在印尼证券交易所上市的制造公司因其营销活动而产生的生产率和效率。观察到的时间段是2001-2007。观察到的制造公司总数为94.rnFindings-证据表明，在整个观察期内，该行业的总生产率平均下降了，主要原因是管理效率的下降。原创性/价值-本文比较了印度尼西亚的公开上市制造企业。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号