Making the grade

SARAH THEODORE

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Making the grade

机译：取得成绩

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With the back-to-school season in full swing, children's beverages are being put to the test. The market for products for children is ripe with innovation, but it is far different today than in years past. Where children's products once relied on cartoon graphics and Saturday morning advertising,rntoday's companies have shifted their emphasis to healthier product profiles and more restrained marketing.

机译：返校季如火如荼，儿童饮料正在接受测试。儿童产品市场已经有了成熟的创新，但今天与过去相比已经大不相同。在儿童产品曾经依赖卡通图片和星期六早上的广告的地方，今天的公司已经将重点转移到更健康的产品形象和更加受限的营销上。

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来源
《Beverage industry》 |2007年第9期|63-646668-70|共6页
作者
SARAH THEODORE;
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正文语种 eng
中图分类轻工业、手工业;
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Making the grade

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