The number of Hispanics in the United States is growing three times faster than the population as a whole, the U.S. Census Bureau reported this summer. Hispanics accounted for half the U.S. population growth from July 2003 to July 2004 and numbered 41.3 million, almost 14 percent of the population, as of July 1, 2004. Hispanics now are the leading U.S. minority, outnumbering the African American population, which was 39 million in July 2004. In the United States, 38 percent of the Hispanic population is younger than 20 years old, spending an average of $375 a month, which is 4 percent more than the average for non-Hispanic teenagers. With the evolving appearance of the U.S. population come new expectations from consumers and new dilemmas for marketers reaching those tastes, cultures and languages that differ from the traditional masses. Cultural marketing continues to become more relevant as the U.S. Hispanic population demonstrates more buying power.
展开▼
