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The effects of a price increase on cybercafe services in Abraka, Nigeria

机译：价格上涨对尼日利亚阿布拉卡网吧服务的影响

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摘要

Purpose - To survey the effects of a general price increase on cybercafe services in Abraka, Nigeria. The price increase introduced in September 2004 by the Association of Cybercafe Operators in Abraka (ACOA) failed due to customers' responses to it. The collapse of the pricing regime is investigated. Design/methodology/approach - Uses a literature review, questionnaire, interviews, and personal observations to gather data, and uses these data to determine reasons behind the pricing structure of cybercafes in Abraka, Nigeria, and customers' reactions to those pricing structures. Findings - Findings revealed that the cost of providing an alternative electrical power source ranked highest in what determined the price of cybercafe services prior to the period of the general price increase, followed by the ISP charge. A majority of the cybercafes experienced a drop in customer/client patronage, followed by a drop in daily income and customer dissatisfaction, due to the increased prices for internet service. Originality/value - All the cafes have reduced their prices in order to satisfy their customers. Most of them reduced their prices in order to increase customer/user patronage. It was suggested that an increase in cybercafe service prices should not be introduced again to permit more users access and to encourage them to use the internet in the cafes.
机译：目的-调查总体价格上涨对尼日利亚阿布拉卡网吧服务的影响。阿布拉卡网吧运营商协会（ACOA）在2004年9月提出的提价因客户的反应而失败。价格制度的崩溃被调查。设计/方法/方法-使用文献综述，问卷调查，访谈和个人观察来收集数据，并使用这些数据来确定尼日利亚阿布拉卡的网吧定价结构背后的原因以及客户对这些定价结构的反应。调查结果-调查结果显示，在一般价格上涨之前，决定网吧服务价格的因素中，提供替代电源的成本最高，其次是ISP收费。由于互联网服务价格上涨，大多数网吧的顾客/顾客光顾下降，其次是日收入下降和顾客不满意。创意/价值-所有咖啡馆都降低了价格，以满足客户的需求。他们中的大多数降低价格以增加客户/用户的惠顾。建议不要再次提高网吧服务价格，以允许更多用户访问并鼓励他们在网吧使用互联网。

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