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Growing American Craft Beer Around the World

机译:在世界范围内种植美国精酿啤酒

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The variety of high quality, full-flavoured beer produced by the more than 8,000 small and independent American ctaft breweries today is unparalleled. Demand for exciting beers like American IPAs, barrel-aged beers, and well-made classic styles is expanding internationally. The Brewers Association's Export Development Program (EDP) is working to provide resources and opportunities fot the American craft beer industry to make an even bigger impact abroad. The EDP, established in 2004 with a grant from the United States Department of Agriculture (USDA), exists to complement American craft brewers' efforts to grow international distribution of their beer and assist in identifying new opportunities for expansion into overseas markets. Among othet tasks, the EDP: 1. Helps American craft brewers evaluate overseas markets through market research and presentations from experts 2. Provides a platform for American craft brewers to showcase their beers at international shows and competitions 3. Educates and informs international trade and media about proper handling and storage of American craft beet to preserve flavour during distribution 4. Hosts media events, talks, tastings, and beer festivals to raise awareness of the quality, diversity, and innovation of American craft beer to both trade and consumer audiences. Since the EDP's inception, American craft beer exports have increased 1,400 percent with a 2018 value of $74 million. There are now more than 100 members of the EDP interested in shipping beer overseas, up from a handful only a decade ago. Canada is the biggest export matket, followed by the UK, Sweden, Korea, and China. EDP member breweries can be found in Europe, Asia, North America, and South America.
机译:如今,由8,000多家小型和独立的美国ctaft啤酒厂生产的各种高品质,风味丰富的啤酒是无与伦比的。国际市场对诸如美国IPA,桶装啤酒和精制经典款式等令人兴奋的啤酒的需求正在增长。啤酒协会的出口发展计划(EDP)致力于为美国精酿啤酒行业提供资源和机会,以在国外产生更大的影响。 EDP​​成立于2004年,获得了美国农业部(USDA)的赠款,旨在补充美国精酿啤酒制造商为扩大其啤酒的国际分销量而做出的努力,并协助寻找拓展海外市场的新机会。 EDP​​的其他任务包括:1.通过市场研究和专家的演讲帮助美国精酿啤酒商评估海外市场2.为美国精酿啤酒商提供在国际展览会和比赛中展示其啤酒的平台3.教育并为国际贸易和媒体提供信息有关正确处理和保存美国精制甜菜以在分发过程中保持风味的信息。4.举办媒体活动,讲座,品尝和啤酒节,以提高贸易和消费者受众对美国精酿啤酒的品质,多样性和创新的认识。自EDP成立以来,美国精酿啤酒出口增长了1400%,2018年的价值为7400万美元。现在,EDP的成员有100多家,他们有兴趣将啤酒运到国外,而十年前只有少数。加拿大是最大的出口市场,其次是英国,瑞典,韩国和中国。 EDP​​成员啤酒厂遍布欧洲,亚洲,北美和南美。

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