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Gluttony as predictor of compulsive buying behaviour

机译：贪食作为强迫性购买行为的预测因素

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Purpose - The main purpose of this research is to evaluate Gluttony's role in consumers' compulsive buying behaviour. Specifically, the authors want to identify the main psychological antecedents of the construct (expressed with the Big Five) and the moderating effects of shopping motives (in the two dimensions hedonism and utilitarianism).Design/methodology/approach - The hypotheses were tested by applying survey data from 335 participants to a mediation model with a moderator.Findings - The results show that consciousness adversely affects gluttony, while neuroticism has a positive impact on it. Gluttony, in turn, mediates the relationship between these personality traits and compulsive buying behaviour. Finally, contrary to what might be expected, only utilitarianism accentuates the effect of gluttony on compulsive buying behaviour.Practical implications - Using these results, managers and policymakers can create more effective strategies for their commercial or awareness initiatives.Originality/value - This study clarifies the role of gluttony in consumer behaviour by identifying the underlying personality traits.
机译：目的 - 本研究的主要目的是评估贪食植物在消费者强制性购买行为中的作用。具体而言，作者希望识别构建体的主要心理前进者（用大五）和购物动机的调节效果（在二维河束和功利主义中）。设计/方法/方法 - 假设通过申请进行测试从335名参与者到一个带有主持人的中介模型的调查数据反过来，贪吃介于这些人格特质与强迫购买行为之间的关系。最后，违背了可能的预期，只有功利主义突出了贪婪对强迫购买行为的影响通过识别潜在的人格特质，贪吃在消费者行为中的作用。

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