Attributes determining consumer preference for organic rice in Bangkok, Thailand

Sakolwitayanon Hatairat; Soni Peeyush; Damien Jourdain

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Attributes determining consumer preference for organic rice in Bangkok, Thailand

机译：决定泰国曼谷有机大米消费者喜好的属性

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Purpose The purpose of this paper is to explore key attributes of organic rice that consumers use in the process of choosing organic rice, and to segment organic rice market in Bangkok. Moreover, the study tends to identify the best clustering techniques, between latent class cluster analysis (LCCA) and traditional cluster analysis (CA), for precise segmentation.

机译：目的本文旨在探讨消费者在选择有机大米过程中使用的有机大米的主要属性，并细分曼谷的有机大米市场。此外，该研究倾向于在潜在类别聚类分析（LCCA）和传统聚类分析（CA）之间找到最佳的聚类技术，以进行精确分割。

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来源
《British Food Journal》 |2018年第9期|2017-2032|共16页
作者
Sakolwitayanon Hatairat; Soni Peeyush; Damien Jourdain;
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作者单位

Asian Inst Technol, Dept Food Agr & Bioresources, Bangkok, Thailand;

Asian Inst Technol, Dept Food Agr & Bioresources, Bangkok, Thailand;

Ctr Int Cooperat Agr Res Dev, Joint Res Unit Water Management Actors & Uses, Montpellier, France;

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收录信息美国《科学引文索引》(SCI);
原文格式 PDF
正文语种 eng
中图分类
关键词
Market segmentation; Thailand; Best-worst scaling; Organic rice; Hierarchical cluster analysis; Latent class cluster analysis;

机译：市场细分;泰国;最坏结垢;有机稻;等级聚类分析;潜在类别聚类分析;

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1. Consumer perceptions of organic foods in Bangkok, Thailand. [J] . Roitner-Schobesberger B., Darnhofer I., Somsook S., Food Policy . 2008,第2期

机译：消费者对有机食品的看法在曼谷，泰国。
2. Core Organic Taste: Preferences for Naturalness-Related Sensory Attributes of Organic Food Among European Consumers [J] . Sarah Hemmerling, Daniele Asioli, Achim Spiller Journal of Food Products Marketing . 2016,第5a8期

机译：核心有机口味：欧洲消费者对与自然相关的有机食品感官属性的偏爱
3. Consumer preferences and buying criteria in rice: a study to identify market strategy for Thailand jasmine rice export. [J] . Prisana Suwannaporn, Linnemann A. Journal of Food Products Marketing . 2008,第4期

机译：大米的消费者偏好和购买标准：一项旨在确定泰国茉莉香米出口市场策略的研究。
4. A Study on Factors Affecting Consumers’ Attitude Towards Online Shopping and Online Shopping Intention in Bangkok, Thailand [C] . Ma Mengli ICIM2010;International conference on innovation and management . 2010

机译：泰国曼谷消费者对网上购物态度和购物意图的影响因素研究
5. Consumers' preferences for national brand and store brand grocery products in Bangkok, Thailand and the surrounding suburban areas [D] . Suptwetum, Nirat 1996

机译：消费者对曼谷，泰国及周边郊区的民族品牌和商店品牌杂货产品的偏好
6. Providing organic food to urban consumers: case studies of supermarkets in Bangkok and metropolitan area [O] . Kanang Kantamaturapoj, Alan Marshall 2020

机译：向城市消费者提供有机食品：曼谷和都会区的超市案例研究
7. Relationship between sensory attributes, hidden attributes and price in influencing consumer perception of organic foods [O] . Brennan Charles S, Kuri Victor 2002

机译：影响消费者对有机食品认知的感官属性，隐性属性和价格之间的关系

Attributes determining consumer preference for organic rice in Bangkok, Thailand

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