Preferences of Chinese consumers for the attributes of fresh produce portfolios in an e-commerce environment

Jin Shaosheng; Li Haoyang; Li Yao

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Preferences of Chinese consumers for the attributes of fresh produce portfolios in an e-commerce environment

机译：中国消费者对电子商务环境中新鲜产品组合属性的偏好

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摘要

Purpose - In recent years, fresh produce (fresh vegetables and fruit) has been circulated widely via e-commerce in Chinese large cities in the form of fresh produce portfolios (FPPs). The purpose of this paper is to analyze the preferences of Chinese consumers for specific FPP attributes.

机译：目的-近年来，新鲜农产品（新鲜蔬菜和水果）以新鲜农产品组合（FPP）的形式通过电子商务在中国大城市中广泛流通。本文的目的是分析中国消费者对FPP特定属性的偏好。

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来源
《British Food Journal》 |2017年第4期|817-829|共13页
作者
Jin Shaosheng; Li Haoyang; Li Yao;
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作者单位

Zhejiang Univ, CARD, Sch Publ Affairs, Hangzhou, Zhejiang, Peoples R China;

Michigan State Univ, Dept Econ, E Lansing, MI 48824 USA;

Zhejiang Univ, Sch Management, Hangzhou, Zhejiang, Peoples R China;

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收录信息美国《科学引文索引》(SCI);
原文格式 PDF
正文语种 eng
中图分类
关键词
China; Choice experiment; Agricultural e-commerce; Fresh produce portfolio;

机译：中国;选择实验;农业电子商务;新鲜农产品组合;

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Preferences of Chinese consumers for the attributes of fresh produce portfolios in an e-commerce environment

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