Responsible food marketing and standardisation: an exploratory study

Cairns Georgina; De Andrade Marisa; Landon Jane

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Responsible food marketing and standardisation: an exploratory study

机译：负责任的食品营销和标准化：探索性研究

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摘要

Purpose - The purpose of this paper is to explore the feasibility and utility of developing an independently defined and accredited benchmark standard for responsible food marketing. To identify provisional evidence and insights on factors likely to be critical to its successful development and its capacity to strengthen the effectiveness of responsible food marketing policy.

机译：目的-本文的目的是探讨为负责任的食品营销制定独立定义和认可的基准标准的可行性和实用性。就可能对其成功发展及其增强负责任食品销售政策有效性的能力至关重要的因素，寻找临时证据和见解。

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来源
《British Food Journal》 |2016年第7期|1641-1664|共24页
作者
Cairns Georgina; De Andrade Marisa; Landon Jane;
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作者单位

Univ Stirling, Sch Hlth Sci, Inst Social Mkt, Stirling, Scotland;

Univ Edinburgh, Sch Hlth Social Sci, Edinburgh, Midlothian, Scotland;

UK Hlth Forum, London, England;

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收录信息美国《科学引文索引》(SCI);
原文格式 PDF
正文语种 eng
中图分类
关键词
Case study; Marketing; Policy; Exploratory research; Standards;

机译：案例研究;市场营销;政策;探索性研究;标准;

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Responsible food marketing and standardisation: an exploratory study

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