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What parents think: children and healthy eating

机译：父母的看法：儿童与健康饮食

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Purpose - Aims to investigate parental perspectives of the influence of the media, peers and parents on a child's perceptions of healthy food products. Design/methodology/approach - Quantitative analysis was conducted, using the results from 143 questionnaires, collected through a randomly selected primary school in Dundee. Findings - A positive significant relationship was found (p = 0.006) between parents being aware of the health impact of fatty foods and purchasing healthy food products both for themselves and for their children. With regard to the influence of the media the research found a positive significant relationship (p = 0.004), between the influence of adverts on children and the pestering and giving in of parents in the supermarket. The aspects of the influence of peers found that 44 per cent of parents believed that peer pressure influenced a child's demands for healthy food with 60 per cent of parents stating the influence of peers on a child's demands for junk food. No significant relationship was found, however, on peer influence and parental yielding. In the final aspect, that of parental influence, no significant relationship was found between pester power and parental yielding. Research limitations/implications - This was an exploratory study and carries the limitation of generalisability as it was conducted solely in one primary school in Dundee. Any further research should contrast perspectives from other UK cities and develop research into the family dynamics and education. Practical implications - It is suggested that the media have a significant influence on a child's demands for junk food, which emphasises the importance of using the media to encourage children to eat more healthily. Further the paper provides insight into influencing factors, suggesting that advertising can play a prominent role in influencing children's eating habits. Originality/value - This paper is helpful to both academics and practitioners in the field of marketing and food marketing. The paper provides some insight into parental perspectives of the influence of the media, peers and parents themselves on a child's healthy eating habits.
机译：目的-旨在调查父母对媒体，同伴和父母对孩子对健康食品的看法的影响的观点。设计/方法/方法-使用143个调查表的结果进行了定量分析，这些调查表是从邓迪的一家随机选择的小学收集的。调查结果-父母之间意识到脂肪食品对健康的影响与为自己和子女购买健康食品之间存在显着正相关（p = 0.006）。关于媒体的影响，研究发现，广告对孩子的影响与超市里父母的缠扰与屈服之间存在正相关关系（p = 0.004）。在同龄人的影响方面，有44％的父母认为同龄人的压力影响了孩子对健康食品的需求，其中60％的父母指出同龄人对孩子对垃圾食品的影响。然而，在同伴的影响力和父母的产量上没有发现显着的关系。最后，在父母的影响力方面，没有发现瘟疫能力与父母的产量之间存在显着的关系。研究的局限性/含义-这是一项探索性研究，并具有普遍性的局限性，因为它仅在邓迪的一所小学中进行。任何进一步的研究都应与英国其他城市的观点进行对比，并发展对家庭动力和教育的研究。实际意义-建议媒体对儿童对垃圾食品的需求产生重大影响，这强调了利用媒体鼓励儿童饮食健康的重要性。此外，本文还提供了影响因素的见解，表明广告可以在影响儿童的饮食习惯中发挥重要作用。原创性/价值-本文对市场营销和食品营销领域的学者和从业人员都有帮助。本文从父母，父母，同伴和父母自身对孩子健康饮食习惯影响的角度提供了一些见解。

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