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首页> 外文期刊>British Food Journal >The Bulgarian Vintner Company
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The Bulgarian Vintner Company

机译：保加利亚葡萄酒商公司

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摘要

Wine production has been a tradition in the rich and varied land of Bulgaria's countryside for centuries. Vinprom, the state wine producing organisation, began to recognise some of the problems that could be caused by adhering to state policy and perceived a need for improved quality at winery level to encourage better overseas sales. Some wineries were allowed to become independent as an experiment designed to discover what results the wineries could produce given the freedom to negotiate prices with growers and experiment with the wines produced. At the same time the company began to exploit Western markets. The UK in particular became a surprising and an important market for Bulgarian red wine.
机译：几个世纪以来，葡萄酒生产一直是保加利亚乡村多变的土地的传统。州葡萄酒生产组织Vinprom开始意识到一些由于遵守州政策而可能引起的问题，并意识到有必要在酒厂一级提高质量以鼓励更好的海外销售。一些酒厂被允许独立进行实验，旨在发现酒厂可以产生什么结果，因为他们可以自由地与种植者协商价格并试验所生产的葡萄酒。同时，该公司开始开拓西方市场。特别是英国成为保加利亚红酒令人惊讶且重要的市场。

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