Understanding the Writing Demands of Crowdfunding Campaigns With the Genre-Mapping Report

Adam R. Pope

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Understanding the Writing Demands of Crowdfunding Campaigns With the Genre-Mapping Report

机译：通过体裁映射报告了解众筹活动的写作要求

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摘要

This article lays out an approach for introducing students to the writing demands of crowdfunding platforms using a genre-driven research report. Using genre theory and genre ecologies, students leverage primary research to map the genre norms and writing demands within a specific area of a crowdfunding platform, generating a data set to help them either formulate their own campaign or critically engage with the crowdfunding genre.

机译：本文提出了一种使用体裁驱动的研究报告向学生介绍众筹平台写作要求的方法。学生使用体裁理论和体裁生态学，利用基础研究在人群筹资平台的特定区域内绘制体裁规范和写作要求，生成数据集以帮助他们制定自己的活动或批判性参与人群筹资体裁。

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来源
《Business communication quarterly》 |2018年第4期|485-505|共21页
作者
Adam R. Pope;
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作者单位

University of Arkansas, USA;

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原文格式 PDF
正文语种 eng
中图分类
关键词
genre acquisition; genre; pedagogy; crowdfunding;

机译：体裁获得;体裁;教学法;众筹;

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Understanding the Writing Demands of Crowdfunding Campaigns With the Genre-Mapping Report

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