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Low-Resource Digital Video: A Pedagogical Necessity for Modern Business Communication

机译:低资源数字视频:现代商务交流的教学必要性

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摘要

Despite its ubiquity across business contexts, video creation is a rarity in business communication curricula. This article is intended to offer the field of business communication education both a rationale and mechanism by which to better align with modern business communication practice. Part 1 provides a comprehensive demonstration of the pervasive uses of video in business, including statistical evidence, genre examples, and analysis of the medium's communicative value. Part 2 (and subsequent appendices) then empowers the business communication educator to implement the change suggested in Part 1 by way of a turnkey assignment easily adaptable across business courses.
机译:尽管视频创建在整个业务环境中无处不在,但在业务通信课程中却很少见。本文旨在为商务交流教育领域提供一个理论和机制,以使其更好地与现代商务交流实践保持一致。第1部分全面介绍了视频在企业中的广泛使用,包括统计证据,体裁示例以及对媒体传播价值的分析。然后,第2部分(及后续附录)使商务沟通教育者能够通过易于在整个商务课程中适应的交钥匙分配的方式来实施第1部分中建议的更改。

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