Search Engine Optimization and Business Communication Instruction: Interviews With Experts

Sheffield Jenna Pack

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Search Engine Optimization and Business Communication Instruction: Interviews With Experts

机译：搜索引擎优化和商业通信指导：与专家的采访

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Search engine optimization (SEO), or the set of practices involved in attaining a high ranking in search engine results, is a web writing skill that requires more attention in business communication pedagogy, because SEO helps businesses attract customers. This article presents the results of interviews with seven SEO experts on SEO best practices and describes how to integrate SEO into business communication courses.

机译：搜索引擎优化（SEO）或参与在搜索引擎结果中获得高级排名的实践，是一个Web写作技巧，需要更多关注商业通信教育学，因为SEO帮助企业吸引客户。本文介绍了SEO最佳实践的七个SEO专家的访谈结果，并介绍了如何将SEO整合到商业沟通课程中。

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来源
《Business and professional communication quarterly》 |2020年第2期|172-202|共31页
作者
Sheffield Jenna Pack;
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作者单位

Univ New Haven Curriculum Innovat West Haven CT 06516 USA;

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原文格式 PDF
正文语种 eng
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关键词
search engine optimization; business communication instruction; web writing; search engine rankings; best practices;

机译：搜索引擎优化;商业通信指导;网页写作;搜索引擎排名;最佳实践;

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专利

1. Targeting an Audience of Robots: Search Engines and the Marketing of Technical Communication Business Websites [J] . Killoran J. B. Professional Communication, IEEE Transactions on . 2009,第3期

机译：针对机器人的受众：搜索引擎和技术交流业务网站的营销
2. Online health information search and evaluation: observations and semi-structured interviews with college students and maternal health experts. [J] . Kim H, Park SY, Bozeman I Health information and libraries journal . 2011,第3期

机译：在线健康信息搜索和评估：对大学生和孕产妇健康专家的观察和半结构化访谈。
3. Mimicking Web search engines for expert search [J] . Rodrygo LT. Santos, Craig Macdonald, Iadh Ounis Information Processing & Management . 2011,第4期

机译：模仿Web搜索引擎进行专家搜索
4. Safe passage through the engineering curriculum: guiding subject experts toward integration of communication instruction and outcomes assessment [C] . Sageev, P., Bernard, . 2004

机译：安全通过工程课程：指导主题专家进行交流指导和成果评估的整合
5. Experts' consensus concerning the content for an intercultural business communication course [D] . Martin, Jeanette St. Clair 1991

机译：关于跨文化商务交流课程内容的专家共识
6. Can electronic search engines optimize screening of search results in systematic reviews: an empirical study [O] . Margaret Sampson, Nicholas J Barrowman, David Moher, 2006

机译：电子搜索引擎能否在系统评价中优化对搜索结果的筛选：一项实证研究
7. Introducing new search engine optimization techniques for expert tools grinders website [O] . Go Arcelie Cahigus 2015

机译：为专家工具磨床网站引入新的搜索引擎优化技术

Search Engine Optimization and Business Communication Instruction: Interviews With Experts

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