Practicing What We Teach: Credibility and Alignment in the Business Communication Classroom

Bryan Ruppert; David A. Green

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Practicing What We Teach: Credibility and Alignment in the Business Communication Classroom

机译：实践我们的教学内容：商务沟通课堂中的信誉与统一

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The authors investigate the importance of instructor communication behaviors in a course on business communication, arguing that alignment between instructor behaviors and the precepts of the discipline has a pronounced effect on perceived instructor credibility in this field. Student evaluations were analyzed qualitatively for their comments on instructor communication behaviors and quantitatively for the ratings students gave their instructors.This suggests a relationship between the two. The authors outline two classroom exercises to help students develop best practice in business communication, while also enhancing instructors' credibility by showing how they apply best practice in their own documents.

机译：作者在商务交流课程中调查了教师交流行为的重要性，认为教师行为与该学科的戒律之间的一致性对这一领域的教师可信度有显着影响。定性地分析了学生评估对教师交流行为的评论，并定量评估了学生对教师的评价，这表明了两者之间的关系。作者概述了两个课堂练习，以帮助学生发展商务沟通的最佳实践，同时通过展示他们如何在自己的文档中应用最佳实践来提高教师的信誉。

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来源
《Business communication quarterly》 |2012年第1期|p.29-44|共16页
作者
Bryan Ruppert; David A. Green;
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作者单位

Albers School of Business and Economics, Seattle University, 901 12th Avenue, Seattle.WA 98122, USA;

Seattle University, USA;

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原文格式 PDF
正文语种 eng
中图分类
关键词
business communication instruction; communication behaviors; instructor credibility;

机译：商务沟通指导;交流行为;讲师信誉;

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Practicing What We Teach: Credibility and Alignment in the Business Communication Classroom

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