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THE SEMIOTIC FUNCTION OF CLOTHING AND GENDER ROLES ON BROADCAST BUSINESS NEWS

机译:广播业务新闻中服装和性别角色的介意功能

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摘要

In today's fast-paced, competitive society, attracting the attention of viewers has become increasingly challenging. Consequently, in broadcast business news, the communicative function of newscasters' and presenters' overall appearance may be highly significant in securing and sustaining viewership in more than one way.
机译:在当今快节奏,竞争激烈的社会中,吸引观众的注意力已变得越来越具有挑战性。因此,在广播商业新闻中,新闻播音员和演示者的整体外观的通信功能对于以多种方式确保和维持收视率可能非常重要。

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  • 来源
    《Business communication quarterly》 |2009年第3期|368-372|共5页
  • 作者单位

    Multimodal Analysis Lab, Interactive & Digital Media Institute (IDMI), 9 Prince George's Park, National University of Singapore, Singapore 118408;

    Multimodal Analysis Lab, Interactive & Digital Media Institute (IDMI), 9 Prince George's Park, National University of Singapore, Singapore 118408;

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  • 正文语种 eng
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