BUILDING A PERSONAL BRAND: A SERIOUS PROPOSITION OR PASSING FAD? AN INTERVIEW WITH CATHY SIMS

Terri Grant

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BUILDING A PERSONAL BRAND: A SERIOUS PROPOSITION OR PASSING FAD? AN INTERVIEW WITH CATHY SIMS

机译：建立个人品牌：认真的建议还是失败的建议？ CATHY SIMS访谈

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Talented individuals need to be on the lookout for potential opportunities for new jobs or upward mobility within an organization. As a result, the recruitment industry has blossomed as recruitment specialists seek out opportunities for individuals and find suitable applicants for firms. What strategic choices must individuals make to rise to the attention of primary and secondary decision makers such as the organization and its recruiters? How do recruitment trends differ in our global, high-tech age? In this interview, Cathy Sims, head of Graduate Recruitment services at University of Cape Town's (UCT's) Career Development Programme and CEO of the South African Graduate Recruiters Association, shares her views on the changing recruiting landscape and how graduates can create and harness their personal brand.

机译：有才华的个人需要注意寻找新工作或组织内部向上流动的潜在机会。结果，招聘行业蓬勃发展，因为招聘专家为个人寻找机会并为公司找到合适的申请人。个人必须做出哪些战略选择来引起组织及其招募人员等一级和二级决策者的注意？全球高科技时代的招聘趋势有何不同？在这次采访中，开普敦大学（UCT）职业发展计划的毕业生招聘服务负责人兼南非毕业生招聘协会CEO凯茜·西姆斯（Cathy Sims）分享了她对不断变化的招聘格局以及毕业生如何创造和利用自己的个人观点的看法。牌。

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来源
《Business communication quarterly》 |2008年第3期|p.380-383|共4页
作者
Terri Grant;
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University of Cape Town, South Africa;

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正文语种 eng
中图分类 f;
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BUILDING A PERSONAL BRAND: A SERIOUS PROPOSITION OR PASSING FAD? AN INTERVIEW WITH CATHY SIMS

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