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Exogenously driven CSR: insights from the consultants' perspective

机译：外在驱动的企业社会责任：从顾问的角度获得见解

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摘要

This paper offers insights into corporate social responsibility (CSR) consulting in Greece. It sheds light on perspectives of how socially responsible business conduct is shaped by consultancies in a national business environment where such an essential aspect of organizational commitment and behavior exhibits comparatively little resonance among companies and is primarily induced by supranational and international policy schemes as well as foreign competitors. Drawing from long interviews with consulting professionals, we explore key topics: the domestic CSR (consulting) industry's characteristics, issues pertaining to the engagement with clients, the endorsement of CSR standards and initiatives, along with the consultants' perspective on institutional dynamics and their prospects with respect to the future of CSR in Greece. In this context, we aim to indicate trends on CSR implementation, pressures exerted on consultants, and managerial attitudes towards corporate responsibility. Our findings illustrate an oligopolistically structured market that encourages consultancies to compete intensely, the consultants' limited capacity to influence the business behavior of their clients, with the latter to adopt a promotional communicative approach to CSR, as well as a lack of institutional coordination and mechanisms that will materially embed social responsibility in the strategic management of business.
机译：本文提供了有关希腊企业社会责任（CSR）咨询的见解。它阐明了在国家商业环境中，顾问如何塑造对社会负责的商业行为的观点，在这种环境中，组织承诺和行为的这一基本方面在公司之间几乎没有共鸣，并且主要是由超国家和国际政策计划以及国外竞争对手。通过对咨询专家的长期访谈，我们探讨了以下关键主题：国内CSR（咨询）行业的特征，与客户互动的问题，CSR标准和计划的认可以及顾问对机构动态及其前景的看法关于希腊企业社会责任的未来。在此背景下，我们旨在指出企业社会责任实施的趋势，对顾问施加的压力以及对企业责任的管理态度。我们的研究结果表明，寡头垄断结构的市场鼓励咨询公司进行激烈竞争，顾问影响客户业务行为的能力有限，后者对企业社会责任采取促销性沟通方式，并且缺乏机构协调和机制这将在企业的战略管理中实质性地融入社会责任。

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  • 来源
    《Business Ethics》 |2014年第3期|258-271|共14页
  • 作者

    Antonis Skouloudis; Konstantinos Evangelinos;

  • 作者单位

    Centre for Environmental Policy and Strategic Environmental Management, Department of Environment, University of the Aegean, Mytilene, Greece;

    Centre for Environmental Policy and Strategic Environmental Management, Department of Environment, University of the Aegean, Mytilene, Greece;

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