Implementing corporate social responsibility through social partnerships

Geoff Walters; Christos Anagnostopoulos

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Implementing corporate social responsibility through social partnerships

机译：通过社会伙伴关系履行企业社会责任

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This paper examines how corporate social responsibility (CSR) is implemented through social partnerships. Drawing on previous literature and case study research, it presents a conceptual model of the process of implementation. An exploratory case study of the social responsibility partnership programme at the Union of European Football Associations (UEFA) has been conducted. The case study draws on interview data and documentary sources of evidence gathered from UEFA and the six partner organisations that comprise its CSR portfolio. The conceptual model identifies three stages of the implementation process (selection, design, management), with partnership evaluation being an ongoing process during all three. The latter consists of two elements, namely project and process evaluation. A key finding is the lack of process evaluation due to a high degree of inter-personal trust. The conceptual model adds to the growing body of research on the implementation of social partnerships and CSR. This paper is also the first to empirically explore the process of CSR implementation through social partnerships in the football sector.

机译：本文研究了如何通过社会伙伴关系来实施企业社会责任（CSR）。借鉴以前的文献和案例研究，它提出了实施过程的概念模型。欧洲足球协会联盟（UEFA）对社会责任伙伴关系计划进行了探索性案例研究。案例研究利用了从UEFA和组成其CSR产品组合的六个合作伙伴组织收集的访谈数据和文献证据来源。概念模型确定了实施过程的三个阶段（选择，设计，管理），而伙伴关系评估是这三个阶段中的一个持续过程。后者包括两个要素，即项目和过程评估。一个关键的发现是由于高度的人际信任导致缺乏过程评估。概念模型增加了关于实施社会伙伴关系和企业社会责任的研究范围。本文也是通过足球领域的社会伙伴关系以实证方式探索企业社会责任实施过程的第一篇论文。

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《Business Ethics》 |2012年第4期|p.417-433|共17页
作者
Geoff Walters; Christos Anagnostopoulos;
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Department of Management, Birkbeck, University of London, London, UK;

Business School, Coventry University, Coventry, UK;

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Implementing corporate social responsibility through social partnerships

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