Response to 'Gibbs and the problems of satisfaction and well-being'

Paul Gibbs

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Response to 'Gibbs and the problems of satisfaction and well-being'

机译：对“吉布斯和满意度与幸福感问题”的回应

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I appreciate the effort that my interlocutor has made in developing an argument in response to my paper. I shall take it that the key issues to answer relate to:rn1. the essence of exchange and satisfaction to the practices and purpose of marketing;rn2. the normative responsibilities of marketers in how they respond to satisfaction as well-being; andrn3. the role the market does, or ought to play, in distribution.

机译：我感谢我的对话者为回应我的论文而做出的论证。我认为要回答的关键问题涉及：rn1。交流和对营销实践和目的的满足的本质; 2。营销人员在应对满意度和幸福感方面的规范责任； Andrn3。市场在分销中扮演或应扮演的角色。

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来源
《Business Ethics》 |2009年第4期|412-413|共2页
作者
Paul Gibbs;
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作者单位

Institute for Work-Based Learning, Middlesex University, London, UK;

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Response to 'Gibbs and the problems of satisfaction and well-being'

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