China's Foodmakers Try New Growth Recipes

Rachel Chang; Bruce Einhorn

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China's Foodmakers Try New Growth Recipes

机译：中国的食品制造商尝试新的增长食谱

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China's $226 billion packaged food market has become so big that domestic companies such as state-owned behemoth Cofco Corp. and meat producer WH Group Ltd. have joined the ranks of the world's biggest foodmakers. But getting many Chinese consumers to embrace local products remains a tough sell. In a nation where even eggs and milk can be deadly fakes, consumers have become cynical about homegrown food and are willing to pay a premium for foreign brands they assume contain better ingredients and have passed tougher safety checks.

机译：中国2,260亿美元的包装食品市场规模如此之大，以至于国有巨兽中粮集团（Cofco Corp.）和肉类生产商WH Group Ltd.等国内公司已跻身全球最大食品制造商行列。但是，要吸引许多中国消费者接受本地产品，仍然是一项艰巨的任务。在一个甚至鸡蛋和牛奶都可能是致命假货的国家，消费者对本地食品持愤世嫉俗的态度，并愿意为他们认为含有更好成分的外国品牌支付溢价，并通过了更严格的安全检查。

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《Business week》 |2017年第4524期|22-24|共3页
作者
Rachel Chang; Bruce Einhorn;
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China's Foodmakers Try New Growth Recipes

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