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Google's Opioid Ad Addiction

机译：Google的阿片类药物成瘾

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In May, scores of people on the front lines of America's opioid crisis packed a National Association of Addiction Treatment Providers conference in Austin to listen to a Google contractor named Josh Weum. Google didn't send Weum there to talk about helping people get clean. He was explaining how to use Google to cash in on America's $35 billion addiction treatment market. Ostensibly, Weum was part of a panel discussion on ethics. But his job was to promote Google's giant digital marketing business, and for 14 minutes he threw around terms like "desktop immersion," "conquesting," "multiscreen dynamic," and "PPC" (pay per click). At the heart of Weum's pitch was the product that's made Google's parent, Alphabet Inc., the second-most valuable company in the world: the AdWords keyword auction system. Through this system, addiction treatment providers, like any business, bid for search words. If they win, their ads, which appear as links, sit atop the search results. (Anytime someone clicks on an ad, Google gets paid.) The message was simple: AdWords is the most efficient way to reach the addicts who can afford treatment. "Google is here to help you, as far as growth," Weum told the crowd of owners and operators of treatment facilities.
机译：今年5月，在美国阿片类药物危机的前线，成千上万的人挤满了在奥斯丁举行的全美成瘾治疗协会会议，听取了一个名为约什·韦姆（Josh Weum）的Google承包商的讲话。 Google并未派Weum来谈论如何帮助人们清洁卫生。他在解释如何利用Google在美国350亿美元的成瘾治疗市场中获利。表面上，Weum是关于道德的小组讨论的一部分。但他的工作是促进Google庞大的数字营销业务，并在14分钟内提出了“桌面沉浸式”，“征服”，“多屏动态”和“ PPC”（每次点击付费）之类的术语。 Weum宣传的核心是使Google的母公司Alphabet Inc.成为世界上价值第二高的公司：AdWords关键字拍卖系统的产品。通过该系统，成瘾治疗提供者（像任何企业一样）竞标搜索词。如果他们赢了，他们的广告（将显示为链接）位于搜索结果的顶部。 （只要有人点击广告，Google就会获得报酬。）信息很简单：AdWords是接触有能力负担治疗者的最有效方法。 “对于增长而言，Google可以为您提供帮助，” Weum对治疗设施的所有者和经营者说。

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