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A Delivery Service for Beer Geeks

机译:啤酒怪胎的送货服务

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摘要

Old-school beer-of-the-month clubs bring a selection of craft brews to your door, but they typically don't let you handpick your orders and may not offer enough variety to satisfy adventurous aficionados. With the $20 billion U.S. craft beer market growing at 22 percent a year, compared with flat sales for the beer business overall, Seattle startup Tavour is targeting the kind of drinker who lines up every Black Friday at Goose Island's brewery for a taste of its Bourbon County stout. Once customers sign up for Tavour's e-mail service, they get a daily (sometimes twice-daily) offer for a particular highly rated craft beer in limited quantities of 3 to 12 cans or bottles. Options include a wide range of domestic brews-Saison Premiere from De Garde Brewing in Oregon, the Bomb! from Prairie Artisan Ales in Oklahoma-and a decent number of imports, such as Belgium's Brouwerij Van Steenberge Gulden Draak Brewmasters Edition. More unusual offerings include peanut butter porters and single-hop sours.
机译:老式的月度啤酒俱乐部会为您带来精选的精酿啤酒,但是它们通常不允许您亲自挑选订单,并且可能无法提供足够的品种来满足喜欢冒险的爱好者。随着200亿美元的美国精酿啤酒市场以每年22%的速度增长,而整个啤酒业务的销售则持平,西雅图创业公司Tavour的目标受众是那种在鹅岛啤酒厂的每个黑色星期五都排队品尝波旁威士忌的酒类县壮实。一旦客户注册了Tavour的电子邮件服务,他们便每天(有时是每天两次)获得限量3到12罐或瓶的特殊高度评价的精酿啤酒的报价。选项包括多种国产啤酒-炸弹俄勒冈州De Garde Brewing的Saison Premiere!酒来自俄克拉荷马州的大草原工匠啤酒和大量进口酒,例如比利时的Brouwerij Van Steenberge Gulden Draak Brewmasters Edition。更多不寻常的产品包括花生酱搬运工和单跳酸奶。

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  • 来源
    《Business week》 |2015年第4453期|37-38|共2页
  • 作者

    Dina Bass;

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